What to Prepare Before You Commission App Store Copy

“Make the app listing look polished” leaves a lot unanswered: which feature should lead, which screens should be captured, and what claims need to stay out? A short brief with draft copy, real UI shots, and clear boundaries helps the first concept match the app.

Draft the store fields first

Start with one sentence that says what the app does. For example: “Choose ingredients you already have and get dinner ideas you can make tonight.” That gives the writer and designer something concrete to show. “The best app to transform your life” does not explain the experience.

Prepare draft copy for each store field: name, subtitle, short description, and full description. Character limits and asset requirements vary by store and device, so check the current guidance before production starts. Give each field a job: the first line names the audience and benefit; the longer description explains real features and conditions.

Include a short “do not use” list. It might include a feature that has not shipped, an unverified award, or “completely free” when some features require a subscription. If there is a trial that renews into a paid plan, supply the exact terms so the listing does not hide when charges begin.

Choose screens from the working app

Instead of asking for “clean screenshots,” say what each image should demonstrate. For the meal planner, the sequence could be: select three ingredients, review suggested recipes, then save a recipe or add missing items to a shopping list. Capture those steps from the current app. Do not present a mockup or planned feature as if it already works.

List the device and purpose for each capture: “large phone: ingredient picker,” “small phone: recipe result,” “result screen: save button and subscription note.” If the layout differs by device, capture the real versions. Do not composite a button that is not in the app or mix in another product’s screen.

What to send and what to review

In the first review, check spelling and field limits. In the next, verify that every feature matches the app. Separate copy edits from requests to recapture a screen; that makes both the schedule and the handoff clearer. Finish by naming each export file for its store and device so the right image is uploaded to the right place.

A useful listing does more than look polished: it sets an accurate expectation for the app someone is about to install. Start with one clear sentence, three real screens, and confirmed terms.