What to Check Before You Post a Game Trailer

Before you post a trailer, ask one question: does it accurately show the game players can access today? Unreleased features or footage from another title can set the wrong expectation. Choose the build and destination first, then plan the video around scenes captured in the game.

Show real play early

For a puzzle adventure, open with the player turning a lighthouse lens and lighting a path instead of holding on a logo. For an action game, show how movement, attacks, and dodges work in a real sequence. Store previews have different capture, duration, and aspect-ratio requirements, so check the current instructions for each platform before upload.

Write down the build number and platform before capture, then note what each shot demonstrates. For example: “Shot 1: choose a destination on the island map”; “Shot 2: solve the lens puzzle to open the bridge”; “Shot 3: sail to the next island.” A row of menu screens does not tell players what they will do.

If you share another game as a mood reference, tell the editor exactly what to borrow, such as color or pacing. Do not use someone else’s footage, characters, logo, or music without permission. If a feature is not in the build yet, confirm its release plan and approved wording before calling it “coming soon.”

Make the title and description match the video

Use the game name and what viewers will see. “Lighthouse puzzle gameplay | Game name” tells players more than “The world’s number one game.” If you include a rating or content note, use the approved wording. Set audience and age options according to the platform’s guidance; do not guess.

Check the thumbnail too. A boss or co-op mode that never appears in the video can create an expectation the game does not meet.

A quick pre-upload check

Once the video is ready, add the official support link in its description or pinned comment. Showing the real game and making it easy to ask a question helps the team after launch, too.