What to Prepare Before Hiring a Product Page Designer

“Make the product page look nice” is not a complete brief. Before work begins, clarify who the product is for, where the page will appear, which product details are verified, and what photos are needed. That gives the designer reliable information to work with instead of leaving them to guess.

This guide turns your product description, required product information, and shot list into a practical handoff.

Describe the product in one sentence

Write one clear line that says what the product is and who it is for. List claims that need evidence and wording you do not want used. For example, avoid unsupported superlatives, claims of exclusivity, unverified performance claims, or delivery promises that have not been confirmed. If you want to make a comparison, provide the comparison product and the basis for it.

Agree on channels and deliverables

Image width, file-size limits, and how long pages are displayed can vary by sales channel and change over time. When commissioning the work, check each channel’s current guidance and put the requirements in a spec sheet. Ask to review the page on mobile so you can catch cropping and collapsed sections. List the master file, channel-specific exports, editable source files, and copy as deliverables. (Naver Smart Store detail-page guidance)

Supplying verified source information and the right photos up front helps prevent unsupported details from creeping into the draft.

Prepare required product information and supporting records

Korea’s product-information notice sets different disclosure items by product category. The seller should confirm which details apply and provide accurate source information; the designer can then present those facts clearly. Check the product and applicable requirements for details such as origin, certification or authorization, and after-sales contact information. Do not invent a number or claim when it does not apply or cannot be verified. Confirm which information belongs in the platform’s product fields and which must appear in the page copy. (Korea Law Information Center: product-information notice; KFTC revision notice)

If you plan to use review quotes or screenshots, verify the original wording and permission to use them. For endorsements involving payment, free products, or another material connection, check the disclosure guidance that applies to the format and make the relationship clear. (KFTC endorsement disclosure guidance)

Use a clear review and approval sequence

1. Confirm the one-line product description, claims that need support, and restricted wording.

2. Agree on current channel specs and the files to be delivered.

3. Check the shot list and product-option details.

4. Review the proposed top, middle, and bottom sections of the page.

5. Check that product facts, measurements, and cautions are accurate in the draft.

6. Review the mobile view and channel-specific exports before final approval.

Example: briefing a linen shirt

Instead of saying “make it look nice,” give the designer verified information. A one-line description might be: “A long-sleeved linen shirt designed to be worn on its own in summer.” Avoid claims such as “the best,” “the only one,” or “wrinkle-free” unless they are accurate and supported. Confirm dispatch wording against the actual fulfillment schedule.

Provide the fabric and country of manufacture as shown in your records and labels, the care instructions from the garment label, and an after-sales contact that customers can reach. Check whether any certification or authorization applies, and never supply an unverified number.

Make the shot list specific: front view, label, buttons, a measurement reference, included items, and each color option. Base color notes on the physical sample, then check that retouching still looks true to the product. If the chest width is 52 cm, agree on where and how it is measured, including any tolerance, and make sure the photo, page copy, and option details match.

If customers should use product Q&A, say so on the page. When reviewing the draft, check that the product description, key measurements, material, and cautions are easy to find on mobile; that photos match the stated details; and that the editable source and channel-specific files are included.

A clear brief lets the designer organize the information without guessing. Decide in advance where customers should send questions after the page goes live.

References

1. Naver Smart Store Help, detail-page guidance

2. Korea Law Information Center, product-information notice

3. KFTC product-information notice revision (via KDI)

4. KFTC guidance on disclosing material connections in endorsements