What to Include in a Naver Place Listing

A Naver Place listing does more than show a storefront photo. It helps people check a business’s name, location, hours, and contact details before they visit. Inaccurate or incomplete details can lead to missed visits and unnecessary questions.

Naver Smart Place provides separate guidance for new listings and for editing an existing listing. Check the current instructions for required documents and business-name rules, which may depend on the business and application. If the business-registration document is not recognized, follow the relevant troubleshooting steps in Naver’s help center. (New business listing guide; Edit business information)

Check these details first

• Business name: Choose a name that matches the documents or sign accepted under Naver’s current listing rules. Do not add unverified descriptors or branch names.

• Category: Select the option that best reflects the service you actually provide.

• Address and directions: Include the building, floor, entrance, stairs, or elevator details visitors need.

• Phone number: Use a number where customers can reach someone who can help.

• Hours and closures: Enter your regular schedule and update temporary closures or changes before customers rely on the listing.

Under Korea’s Fair Labeling and Advertising Act, businesses should avoid false or exaggerated claims. Use statements such as “open 24 hours” or “same-day booking available” only when they match your actual hours and booking conditions. (Article 3 of the Act)

Confirm the essentials before polishing the promotional copy.

Keep photos and descriptions current

Check Naver’s current edit guide for which fields can be updated. Replace outdated photos and information that no longer reflect the business. Choose a representative photo that helps visitors recognize the actual location. Use the opening line of the description to say what kind of business it is and what it offers.

A quick review

Example: a café on the second floor

Imagine you are listing a café in an alley. The name and operating details below are examples. Choose a business name that meets Naver’s current documentation or sign requirements. Do not add a label such as “flagship” without a factual basis.

Select the café category that best matches the service. A clear description might say, “Hand-drip coffee on the second floor in the alley.” If the café is regularly closed on Mondays, make sure Monday is marked as closed in the hours information.

Enter the building’s official address. In the directions, describe the real route: “Take the stairs beside the flower shop on the first floor. There is no elevator.” Use a contact number that reaches someone who can answer customer questions. Enter the actual schedule, and update it through the appropriate listing controls when holiday or temporary closures are confirmed.

If the café has no on-site parking, do not say that parking is available. If you mention a nearby paid lot, distinguish it clearly from the café’s own parking. If the café does not take reservations, leave out claims that suggest it does. When the registration or editing steps are unclear, check Naver Smart Place help instead of guessing.

After saving, view the public listing and confirm the business name, map location, hours, and phone number. If a temporary closure appears only in the description, check the hours fields as well so the public listing reflects the change.

Accurate basics give photos and descriptions room to do their job. The next article looks at photos for a Place listing.

References

1. Naver Smart Place owner help, new business listing

2. Naver Smart Place owner help, edit business information

3. Korea Law Information Center, Fair Labeling and Advertising Act, Article 3