Photos to Prepare for a Naver Place Listing

Photos on a Naver Place listing help customers recognize the location before they visit. An unreadable sign, an outdated menu, or a picture of another branch can leave visitors unsure where to go. Make a shot list before you take the photos.

Naver Smart Place’s current edit guide explains how to manage business information and photos. Check that the images match the business details customers see on the listing. (Naver Smart Place: edit business information)

Plan these shots

• The current entrance, with a readable sign

• The areas customers use, such as the dining room, waiting area, or counter

• The menu or service information currently in use

• Useful arrival details, such as parking, restrooms, stairs, or step-free access

• Leave out closed seasonal areas and expired event signs

Choose clear, current photos that help people recognize the real location.

Review photos before posting

Photos of another branch or stock images of dishes you do not serve can mislead customers about this location. If identifiable customers or staff appear, check permission and applicable privacy requirements before posting; blur or crop faces when appropriate. For staged or recommended content involving payment or another material connection, check the endorsement disclosure guidance that applies to the format. (KFTC guidance on disclosing material connections in endorsements)

If the business is being renovated, do not present a future design as if it were the current location. If you share a rendering, label it clearly as an illustration of a planned change.

A simple shot-list check

Example: a café on the second floor

For a small café in an alley, start with the images customers need to find the entrance and understand what is available.

The core shots are the entrance with its current sign, the second-floor café with the counter visible, and the menu currently in use. Do not feature a seasonal drink that is not on the menu. If the stairs are beside a flower shop or there is no elevator, add a photo that helps explain the route. Only show a restroom or parking area if the photo and description accurately reflect what customers can use.

Make a separate list of images to leave out: last year’s terrace, the old sign, another branch, a stock image of a cake the café does not sell, or a rendering of planned renovations. A specific list—entrance, room, menu—is more useful than a vague request for “atmospheric” photos.

After the shoot, check that the sign is readable, the room photo shows the customer area, and the menu and prices are current. Retake images obscured by glare or backlighting, and avoid edits that alter the apparent business name or menu. Name files door.jpg, room.jpg, and menu.jpg to match the shot list and make review easier.

Finally, compare the photos with the business name, menu, and hours shown on the public listing. Photos cannot replace details such as the address or operating hours in the listing fields. The next article covers reviews and customer inquiries.

References

1. Naver Smart Place owner help, edit business information

2. KFTC guidance on disclosing material connections in endorsements